Encyclopedia Of Religion 2nd Ed Vol 14

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Encyclopedia Of Religion 2nd Ed Vol 14
pdf | 12.64 MB | Author :Daniel Vaca


Book Description :

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

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